I’d never used the KCD promotional tool before, but I had to know if it was effective. The idea is that the title is set at the lowest possible price, and then the author sets increments to move the price up every day or every other day. By the end of the week the title is back to regular pricing.
Did the KCD promotion work for me?
Yes, I’d say it did. I gave average figures at the time, but I’ve since calculated the sales of the individual title. Over a six day period there were 50 downloads across the various price settings for the promotional book.
Did the KCD promotion work in any other way?
Yes, the promotion achieved a few things for me.
1. A Taste of Honey has been selling almost every day since the promotion.
2. For the first time since publishing A Taste of Honey in December last year, it has overtaken Beyond The Law in daily sales. To put that point in perspective, since a few days after publishing Beyond The Law in October 2013, there has hardly been a day when that title hasn’t sold at least one copy.
3. I’ve seen an increase in sales in the Amazon.com arena which was one of my aims.
4. I have also enjoyed an increase in sales of my other novels and my short story anthologies since the promotion. All of my titles are listed in the back of each of my books, so if a reader enjoys any one of my books, the other titles are there at the back with a blurb. I’ve found it’s better to capture the reader with the title they bought, and then that book must act as my publicity machine.
Will I use the KCD with any other titles in the future?
Would I recommend the KCD to other indie authors?
If you bought into my brand during the promotion or since, I’m grateful to you.
As always, thank you for coming by and reading my thoughts. Please leave a comment if you feel so inclined.