Paperback Writer

In one way at least I’m like most modern authors, in that I longed for the day when I’d be able to hold a paperback of my own work. I’m pleased to report that I’ve now taken things much further than I would have dreamt in the early stages of my writing life.

There are those who would say that creating a paperback is just as easy as producing a digital version—an eBook. I agree up to a point, but there are so many examples of poor quality, and it shows up in different ways in the finished product. Quality control is the responsibility of the author and he or she owes it to the end user—the reader, to offer value. I don’t mean only in terms of the story, because apart from the creativity, we must consider the standard of writing, and the formatting. Presentation is appreciated consciously from first viewing the book cover.

All of my stories are put through the wringer with multiple drafts, each separated by a ‘resting period’ of a couple of weeks at least. In the final drafts I read the work aloud from printed copy. When satisfied, I send it to be critiqued by a number of beta readers. This is, of course, followed by any amendments. I’m confident that it will have improved immeasurably from when I first typed ‘The End’.

The Red Pen is mightier …

It takes resilience to rework a story that we felt was good enough, but achieving our best effort is a key aspect of our craft. Not every indie author wishes to, or can afford to pay a ‘professional’ editor. Since investigating ‘editorial services’ more than once, I’ve shied away from the option.

Professional/qualified editors are expensive. Many of the others, I’ve discovered, are simply writers who are no more ‘qualified’ than I am to do the task. I’ve found that a grammar and punctuation programme supported by honest and capable beta readers, combined with personal effort, is a trusted and cost-effective route.

Patience, not eagerness, will always pay dividends. It would be heartbreaking to have a book reviewed and be told something within the author’s control was not up to standard. We must always remember, we are expecting payment for our work.

Covers of any description are a huge outlay, whether it be for a digital book or the paperback version. Not surprisingly, the paperback covers take more time and effort. They are, therefore, expensive. In the past I’ve paid for both digital and paperback covers to be designed, but to my way of thinking, although costly, the service gave me peace of mind because I was involved in the design process. At the same time, I was free to continue writing.

Only a few months ago, I redesigned some of the eBook covers I’d created myself, and then with confidence I replaced the covers I’d paid for a few years ago. More recently, with four Work in Progress lined up, I had a yearning to improve my catalogue in another way—more paperback availability.

The ‘Pro’ designs are along the top … .

I accept that the paperback price is high when produced through Amazon. Fortunately, I’m not aiming to make a profit. I round-off my prices so that my royalties might be a few pennies, but it keeps the sale price down. The cost comes from the volume of the book.

Why did I want paperback versions of my mainstream work?

I support various charities and among the military (charity) groups, signed paperbacks are a popular ‘prize’. Trilogies are apparently a good auction item. A physical book also provides a gift idea for customers. Having access to paperbacks means I can buy author copies for gifting to one or two relatives who actually read.

I treated myself to a Mac a couple of years ago and it has been an incredible experience when compared to using a PC/laptop. I downloaded a desktop publishing programme and I’ve used it to produce greeting cards, postcards and importantly, eBook covers. I’m content to pay for stock images which I can then manipulate to suit my needs before adding fonts and so on.

Apart from the Mac, the best investment I’ve made in support materials was buying Vellum (for Mac). Using this programme, I can format a manuscript in a couple of hours for eBook or paperback, whereas on a PC, the same task would have taken all day.

Czech Mate being processed as a print book.

In December 2020, I experimented (unsuccessfully), with producing paperback covers. The digital system at Amazon KDP is unforgiving … up to three decimal places.

‘January 2021 will be my month for success,’ I said aloud one day with a coffee in my hand. Basically, in my world that means it’s going to happen, even if it means I drink more coffee, and do without sleep. It took a week before I got my head around the basics. Paperback templates are fiercely dependent on accurate page count and therefore spine width.

Shown here, downloaded to my DTP programme.

What does that mean in layman’s terms?

It means that you don’t simply paste an eBook cover on the front. The template must be used as a definitive framework or foundation for front, back and spine, but with only marginal tolerance for measurement error. I experimented with a variety of solutions to avoid ‘stretching’ the chosen artwork, including the use of a single or fading block of base colour, another graphic and so on. I stress, any images must be bespoke designs for the particular cover.

The job wasn’t done at that point, even if it looked good to me.

After waiting (impatiently) for the paperback manuscript to upload, I then tried my first paperback cover … and waited again. There is the option of uploading the cover design while waiting for the manuscript to process but I’ve never trusted the multi-tasking aspect of KDP.

Next, of course, is the ‘Launch Previewer’ which for paperbacks must be done to continue the process. If the cover doesn’t pass the first trial then it doesn’t matter how good the book might be, it’s going no further.

In ‘Launch Previewer’, the screen is filled for the main part by the cover. Within its perimeter are a series of white dotted lines, and a series of red dotted lines. The two sets give you an accurate idea of how well the design solution matches the template parameters.

What I didn’t want to see was the tiny red/white warning triangle in the top left corner, and the word ERROR lower down … ‘son of a b—’

I went back through my ‘design’ process five times until that first one worked. ‘Yes!’  I checked the interior and then selected ‘Approve’.

I had ten more titles to work through. My poetry and erotica are not scheduled for paperback.

The only ‘professional’ covers which I’ve kept are those created for A Life of Choice: The Trilogy’. This isn’t because they were extra expensive or would be impossible to replace—they reflect exactly what I described to the designer, (with supporting photographs). For a couple of years at least I’ll be happy with them.

For me, the job wasn’t finished with successfully uploading my eleven (mainstream) covers. It took an overnight wait each time for the system to tell me my designs had passed muster with the Amazon machine. Two days later I got the opportunity to view ‘both sides’ of my paperbacks on my Amazon pages. At this stage I zoomed in and saw where there were any overlapping issues which meant that I was back to the template—again, for some of them. Only when I was satisfied that it looked good on the Amazon screen would I be moving forward.

What’s next, when the covers look okay on the book’s Amazon page?

Instead of buying a ‘proof’ of each, which effectively has a grey band around the cover announcing ‘proof—not for resale’, I opted to buy ‘Author Copies’. No band around them, but it would let me see what my customers would be paying for, and so it was my final quality control check. I ordered them in batches of two or three during the final phase, extending the process by a couple of weeks.

Only when all eleven conversions met my criteria I went ahead with another new idea. I wanted short stories in paperback format, but not straightforward copies of my seven anthologies.

Vol. 1 and Vol. 2 available now.   Vol. 3 and Vol. 4 available April.

My eBook collections contain at least twelve stories but some are guest submissions from other authors. To avoid legal issues, I only used short stories I have written. I mixed the genres to create a set of four paperback volumes of twenty stories each. The books have a front cover depicting one of the stories and a miniature graphic on the back which depicts another story in the same book.

After all my efforts over the past fourteen years I’ve finally stepped up from simple handwritten stories and poetry to become a self-sufficient and independent paperback writer.

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Amazon Bitch – the results

Amaazon author page - crpdAmazon.com Author Page   Amazon.co.uk Author Page

In October 2014 here on my blog, I produced two posts related to self-publishing, and my experiences. For those of you like me who have an aversion to percentages and targets in their private life – I am not intending to give figures, only a general overview.

For the benefit of those who didn’t see the posts, and to refresh the memories of those who were kind enough to read them, I will summarise both posts before I go on.

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Amazon Bitch – Part 1 of 2
I related a brief history of my self-publishing experience on various platforms. It couldn’t help but be brief, because I’ve only been on the scene since 2012.

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Amazon Bitch – Part 2 of 2
My second post of the pair was aimed at sharing ten personal tips to aid success in the world of self-publishing. Prior to making my list I did not refer to the other zillion posts on the Internet with ten tips for success. My wish was to focus on what I knew.
In closing the second post I suggested that I would return with an update if my figures reached a healthy level. For ‘healthy’ in the world of self-publishing, read ‘breathing unaided’.

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It was as we entered November 2014 that I reached a point where my novels, short story anthologies and poetry anthologies were all published on Amazon’s Kindle Direct Publishing (KDP). Having freed myself from other publishers I enrolled all of my work on Kindle Direct Publishing Select (KDP Select), and in the Kindle Owners’ Lending Library (KOLL).

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At this point I’d like to bring up something that may have been overlooked, or misunderstood by some authors. The Amazon Terms and Conditions for publishers are long-winded and detailed, so before you tick all the little boxes and publish all over the place, spend a while reading their terms. If you transgress and you are found out, you could come unstuck. As a guide, it took me 30 minutes to read the terms and conditions.

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Okay, let’s get back on track. By November 2014, I had all of my books published on Amazon and I submitted myself completely. One of my fantasies has always been to submit myself to an Amazon. In this case it was to give my books a chance.

By enrolling on KDP Select my books gained me more royalties, and on KOLL, to buy or borrow was the reader’s choice.
Within a week my novels were being borrowed, which means I was getting royalties from readers who might go on to borrow more of my titles, if they enjoyed the first one.

It should be considered too, that if we humans feel the need to offer our opinion, we do, so that old advertising ploy, ‘word of mouth’ comes into play.

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By the end of November I saw an increase in sales on all of my novels and a regular trickle of borrowing across my entire portfolio – yes, including my poetry series. Really!
In order to stimulate sales, I tried the option of giving away a book for a day. If you want to see a spike in your Amazon sales graph, give a book away for a day and tell Twitter and a couple of Facebook groups. I’ve now employed that tactic a couple of times and it works.

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How does it work for the author by giving away a book?
It works for this author, because at the back of all of my books I have a list of my other titles and each has a brief synopsis.

Looking at my figures from early November 2014 to the end of January 2015, I’m pretty confident that I’m gaining repeat business from readers.

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Does it work being an Amazon bitch?
Personally, I believe it works for me. I have no connection to any of the other publishers and I don’t sell my books from my author website. There is absolutely no chance of me breaking any rules because I’ve affiliated myself to one publishing house.
I don’t conduct a daily sales check, because that would drive me insane, but I do check my sales weekly, and against the marketing ideas I try on a particular date.
The Books page on my author website offers links to both main Amazon websites to buy my work and I think that’s working for me. We reap what we sow, especially in self-publishing, and I take nothing for granted.

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I hope as always that at least some of this has been of benefit to my peers out there. If you are a novice at the self-publishing business and you haven’t read the two posts mentioned in my intro, please consider checking them out – my points are for the benefit of all of us. atasteofhoney(1)

A Taste of Honey was not included in my previous posts, due to it being published in December 2014.

The good news is that sales are climbing and reviews are favourable.
Thank you for taking the time to consume my thoughts. All feedback is welcome.

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