A Taste of Honey – promotion

This week, commencing Sunday 29th March 2015, I am promoting A Taste of Honey with a Kindle Countdown Deal.

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What does that mean to the buying public?
Although the title of the promotion suggests a countdown, it is the period of the promotion that is counted down – not the item price. The item price starts low and goes back up.

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How does it work?
– The book price is adjusted by the author to be at an accepted minimum price, and that is a minimum set by Amazon; not the author.
– The book will be available at the lowest price for a period of perhaps one, two or three days.
– The price will go up in increments at each stage, until it returns to the original price after the week-long promotion.

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In the case of my books I maintain a low price. I am not a household name, so I depend on honest reviews of my work. It’s better to be judged by others than to make claims for the quality of my creative ability. By the nature of the countdown promotion I have very little space to manoeuvre, but I am able to create two low price points before the title goes back to the regular price.

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How does the promotion benefit the reader, or buying public?
It creates the opportunity for a customer to buy a book at a knockdown price.

It also allows the customer the opportunity to perhaps try a new author without feeling that a lot of money has been invested on the basis of the free sample being interesting.

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How does the promotion benefit the author?
It creates added interest in that particular title, but also the author’s work in general.

If the author has an appealing style then he or she may gain many more fans from the act of giving up a little cash.

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I’ve recently promoted my brand by using a Free promotion for two days, and the book used then was one of my anthologies, Smoke & Mirrors; and other stories. It proved popular in six countries so even though I’ve given away hundreds of copies, I consider that a success.
As I’ve said to colleagues in my day job, ‘I don’t want to be famous with my writing – I want to be successful.’

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Writing a novel is not easy, and taking it beyond that first draft is hard. Each successive draft becomes harder as the author tries to tighten up dialogue, reduce excess word count and strive to produce a well-presented, entertaining read for the end user; the customer, the reader.

The most difficult task facing an independent author is not the writing of the story, or even the editing, re-writes, formatting, presentation or self-publishing – it is the marketing.

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There you have it. That is the single unambiguous reason for me pushing my name and brand at every opportunity.

It’s not about being egotisitical – it is quite simply self-marketing; because the only other person who will market for an author is that author’s readership.

Please note that I didn’t say ‘market free for an author’.

Why not?

The reader has paid hard-earned cash to buy into the brand, so when they are kind enough to write a review, it may be free to the author; but not to the reader.

As always, I thank you for coming by and reading my thoughts. Please leave a comment if you feel so inclined.

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8 comments on “A Taste of Honey – promotion

  1. Reblogged this on echoesofthepen and commented:
    One of my favourite authors, whom many of you will already be familiar with from some of my reviews of his work here… Tom Benson’s latest novel, A Taste of Honey, is currently on a Kindle countdown promotion, and in his latest blog post he gives us some insight into how such promotions work…

    Liked by 1 person

  2. I absolutely loathe marketing myself; I should do more but…I shudder just thinking about it.
    Tom, I have read that even authors represented by the big publishing companies are now required to do a lot of self-promoting. Damned if you do, damned if you don’t–regarding being an indie author or one owned by a publishing company.

    Liked by 2 people

    • Hi Kathy, and thank you for visiting. Yes, I read a similar thing recently which was written by somebody who had spent many months trying to do the ‘right thing’ by going down the traditional route – and a fine lot of good it did her. She is now dependent on shouting about her book from the rooftops.
      I accepted early on that I’d have my work cut out for me.
      The promotional side is why my blogging suffers. I’ve been making fewer entries here and even less visits. Blogging for some people is a hobby and a means of keeping in touch, but I’ve found more and more that for me a blog is an advertising platform; an online marketing tool.
      The brand, as you can appreciate yourself is the important thing in all this, so we owe it to ourselves to continue after the particular book is published and available.

      Liked by 2 people

      • I also consider blogging a marketing tool, like my FB page and Twitter account. But I will say, here at WordPress, I’ve made a few good friends I would not have met (virtually or otherwise) had I never took up blogging.

        Liked by 1 person

  3. An interesting marketing tool. I didn’t know about it, thanks for sharing, Tom. I can certainly see the potential. Do let us know how it goes… Good luck!

    Liked by 1 person

    • Hello and thank you for the visit Ramona. Yes it is an interesting tool, and I’ll either write a blog post about the result, or if it is really bad, I’ll make a brief comment on Facebook.:)

      Like

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