On Top of The Covers

 

No, it’s not a title for an erotic novel, although it could be.

As any author will tell you, apart from a good story there are a couple of other important aspects when creating a book.

Good formatting to make the book look professional and easy to read, and of course, a decent price to attract sales are two areas to think about. A catchy, accurate title is in the running of important things to consider.

My attempt

Where do you first find the title?

Oh yes, on the cover.

I’ve been writing since 2007 and self-publishing since 2013. Yes, I know to some people it seems longer, but there you go – those are the facts.

 

How have I dealt with covers so far?

I produced covers myself in the early days and though I thought they were okay at the time, I never considered them to be good. I had this misconception that as long as there was a cover to bear the title and the title did its job – that was enough.

Not so, and anybody with experience of buying books or trying to sell books will know.

Would I buy a book with an amateur cover?

Not usually, so I shouldn’t expect anybody to buy mine if they have an amateur cover. Yes, there are some people out there who are not professional cover designers and they’re doing a good job, but many of the indie eBook and paperback covers are badly finished.

I paid for a professional book cover designer to produce a cover for Beyond The Law (as it was prior to becoming first in a trilogy). I later had the cover updated at no cost. The point is, that I saw my book sell and inside three months the price of the designer was covered by those sales. My return was such that the sales paid for the same designer to deal with Ten Days in PanamaAmsterdam Calling, A Taste of Honey and the other two books in the Beyond The Law trilogy.

Do I make exceptions?

Yes, I continue to work hard at designing covers for my short story and poetry anthologies, because those types of books are recognised as being low in the sales market. For the past three months, my five-part series A Life of Choice has been selling well. To ensure the series was spotted by a target audience I created the covers with actual photographs from my military service mounted on a background of the regimental colours of the Royal Corps of Signals. I also design the covers for my erotica titles because although they sell, I consider them an extension of the joy of sex writing.

My efforts may not attain professional standards but I aim to maintain a brand feel by using continuity within any series. We all know that recognition plays a big part in marketing and it’s an area we should strive to understand.

 

What’s my next step?

Form the outset I’ve formatted my eBooks, although I have depended on beta readers to improve the end product. I recently bought a licence to use Vellum Press, which means I will now be able to format for a paperback.

 

As I write this, my cover designer is working on a paperback cover for Amsterdam Calling. I’m confident Aimee (the designer) will produce a good solution for me, and I’ve spent many hours working on a revamped version of the book’s formatting.

 

The results of our combined efforts will be here for all to see when I’ve got my first paperback in my hands. I’m nervous about taking such a step but I promised myself I would only go paperback if I saw sufficient sales of my eBooks. On top of the sales, I’ve had a lot of interest from people contacting me who for one reason or another cannot deal with eBooks.

 

I hope my words have sparked interest. Remember, if you do decide to pay somebody else to design your covers it will require effort from both parties, or as I suggest on another of my personal covers a little bit of Give & Take

 

Thank you for visiting my blog and as usual, any comments are welcome.

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Happy New Writing Year – 2018

 

I’d like to start this new year by celebrating ‘firsts’.

This is the first month of 2018, and the start of my first full year of retirement. I’ve had a few weeks practice to get accustomed to the idea. To celebrate, I’ve reduced the price of all of my ‘first‘ in series to a mere 99p (or equivalent), and it’s an ongoing promotion.

Click on graphic to go to my website

 

What are my main targets for the writing year ahead?

– I have novels underway and intend to publish them this year.

– I aim to resurrect pages of notes and compile another anthology of short stories.

Czech Mate – a thriller set in Scotland and the Czech Republic.

Codename: Nightshade – a spinoff from my successful Beyond The Law trilogy.

One Man: Two Missions, and other stories – a collection of short stories and flash fiction.

What could be better than two more novels and another anthology?

I also intend to produce:

Curious and Camping – an erotic novel.

Quiet Night Inn: and other erotic stories – a collection of 12 short stories.

The updates and details of these two titles appear on Tom Benson – Erotica.

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Apart from my titles:

–  I’ll be assisting my distant friend and fellow author Carmen Lopez to compile her second anthology. Carmen is the author of Alone: and other short stories

– More reading and reviewing will be in order.

– I will continue to work with the other members of the IASD to produce the next anthologies we’ve planned.

– This may be the year I finally tackle the idea of a paperback version of my titles. I have the first in mind, but I’ll keep the title under wraps until I’ve made progress — or I need help.

– I’ll continue to go out on my bike rides to do a lot of my thinking and planning. My choice of ride affects my thought process, but more of that in a later post.

– I’ll also be drawing and painting, which are wonderful pursuits to allow ideas to develop.

– This year I will try my latest hobby – baking. What has that got to do with writing, you might ask. It depends on the results, but at present, I’m hoping that like cycling, it will allow my mind to wander. I can’t promise to publish pictures of my early failures, but I will no doubt let you see my successes.

Thank you for taking the time to read my thoughts.

May the new year be as good to you as you wish.

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My Writing Year – 2017

 

I’m exhausted, but content as we are teased to the end of the writing year.

Completed in 2017

In many ways, this has been a productive and enjoyable year. My writing aims were achieved with the exception of two areas.

– I placed a variety of my titles on Kobo for four months and saw nil return for my efforts.

– I postponed tackling paperback to allow more time for producing my target titles.

What were my reading and writing achievements?

– I read thirty books – twenty of which, were by IASD authors.

– I published all seven titles which I had either in progress or intended for this year.

– I created the early stages of Codename: Nightshade, a standalone thriller which is a spinoff from the Beyond The Law trilogy.

The ‘Tom Benson – Author’ catalogue at end of 2017

 

– In March, I separated my erotica titles from this blog and set up Tom Benson – Erotica

– In July, my study received a makeover, and I got an early birthday pressie – a Mac.

More views available on slideshow to top right

– In September, our son, Andrew treated me to a four-day break in Prague, Czech Republic – to celebrate my retirement year. This spawned the idea for a new thriller — Czech Mate. Many photos were taken and pages of notes written in research.

 

 

 

 

– In the first week of November, I turned 65 and finally retired from regular work. Another celebration trip was made, and on this occasion, I went to Edinburgh, Scotland with my wife. While there I took photos, made more notes and walked miles in research for Czech Mate. The main character is from Edinburgh. 🙂

 

– As this year comes to a close I will cease to hand out my work for free. For over two years I’ve given away one, or a number of titles for a weekend each month. How much impact the venture has had on my sales is unclear, but somewhere along the way I’ve had reviews from folk generous enough to give their time. My freebies were worthwhile for that if nothing else.

 

– When December got underway I dropped the price of A Life of Choice: Part One. Now that the series is complete and there are a few sales, I thought it might stimulate interest if the first volume in the series was only 99p (and equivalents).

 

– During December, my Highland Games erotica novellas are available at 99p each. If you haven’t ventured into reading this genre, you know what they say — don’t knock it until you’ve tried it. 😀

 

 

 

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– Throughout the year I was proud to be a part of, and play my part in the Admin of the Indie Author Support and Discussion (IASD) group. For me, this involved assisting in the maintenance of the group website, and the updating of the monthly Featured Author.

– During 2017, I continued as mentor for my distant friend, Carmen, to help produce her first collection, Alone: and other short stories. The stunning cover was designed by Carmen’s partner, Bryce. I supplied three of my stories to support this debut title.

Carmen was my key resource and support during the writing of Ten Days in Panama. She is also one of the guest authors in my collection, The Welcome: and other Sci-Fi stories.

 

 

 

 

 

 

 

 

 

What lies ahead for my new writing year?

All will be revealed in my first post of 2018, but suffice to say, I’m going to be busy.

I will take this opportunity to thank all who read my work, and those who make the effort to read my thoughts and check on my progress. I sincerely hope your old writing year has been good to you, and your new year will be better yet.

Tom

 

Introducing – A Life of Choice

 

Part celebration of an anniversary, and part promotion of my longest running project.

It was 7th November 1969, on my 17th birthday, when I signed ‘on the dotted line’ and joined the British Army. On that momentous day 48 years ago I left the family home in Glasgow, Scotland. I took a train for my first journey to England. I wasn’t sure if I’d be gone for a week, a month, or a bit longer. As it turned out, it was a bit longer …

 

Not in my wildest dreams could I have envisaged the next stage of my life. Within the story are: violence, sex, alcoholism, humour, drugs, bullying, armed conflict and a lot more besides. Having since built a collection of books on modern warfare penned by the men and women who lived through it I have altered my tale of life in uniform in two ways.

First, I felt a greater freedom to expand on certain topics by making the work fact-based fiction.  I also wanted to focus on the humorous outlook of the average serving soldier and his progression – or lack of it. My view of soldiering is told through the eyes of a fictional character.

Secondly, I do not call this an autobiography; it is a five-part novel.

I have written a tale I’ve researched in considerable depth. The interesting ingredients are still there and in the same measure but with a more light-hearted view.

I sincerely hope it leaves a sense of intrigue and not frustration in the mind of the reader to ponder whether some events actually took place or are fictitious. The story is told from the point of view of a variety of ranks, and not all by a Private soldier, but if you choose to read this tale, you’ll see how I’ve achieved varying points of view.

 

If you should decide to take this journey I would ask that you read the books in sequence. Should you read my efforts please leave a review. My intention is to entertain and I’d like to know if I’ve achieved my aim.

 

The initial covers have been designed and produced by me. If you are not ex-military and you’re wondering what the three background colours indicate – they are the ‘Corps colours’ of the Royal Corps of Signals. There is a brief explanation within the story. I’ve used graphics and sub-titles appropriate to the stages of the journey.

Clickng on any cover takes you to the book’s individual page and the links to preview/buy. Clicking on the ‘series’ picture below will take you to the Anthologies page of my author website.

 

As 2017 draws to a close I am in touch with Aimee at Author Design Studio to arrange professionally-designed covers for the series. Next year I’ll be investigating the idea of producing the series in papaerback. There are many people who enjoy reading, but are not fans of eReading devices.

Many thanks for taking an interest in my work,

Tom

P.S. For those who like detail, the bio picture in this post was taken yesterday – 6th November 2017.