On Top of The Covers

 

No, it’s not a title for an erotic novel, although it could be.

As any author will tell you, apart from a good story there are a couple of other important aspects when creating a book.

Good formatting to make the book look professional and easy to read, and of course, a decent price to attract sales are two areas to think about. A catchy, accurate title is in the running of important things to consider.

My attempt

Where do you first find the title?

Oh yes, on the cover.

I’ve been writing since 2007 and self-publishing since 2013. Yes, I know to some people it seems longer, but there you go – those are the facts.

 

How have I dealt with covers so far?

I produced covers myself in the early days and though I thought they were okay at the time, I never considered them to be good. I had this misconception that as long as there was a cover to bear the title and the title did its job – that was enough.

Not so, and anybody with experience of buying books or trying to sell books will know.

Would I buy a book with an amateur cover?

Not usually, so I shouldn’t expect anybody to buy mine if they have an amateur cover. Yes, there are some people out there who are not professional cover designers and they’re doing a good job, but many of the indie eBook and paperback covers are badly finished.

I paid for a professional book cover designer to produce a cover for Beyond The Law (as it was prior to becoming first in a trilogy). I later had the cover updated at no cost. The point is, that I saw my book sell and inside three months the price of the designer was covered by those sales. My return was such that the sales paid for the same designer to deal with Ten Days in PanamaAmsterdam Calling, A Taste of Honey and the other two books in the Beyond The Law trilogy.

Do I make exceptions?

Yes, I continue to work hard at designing covers for my short story and poetry anthologies, because those types of books are recognised as being low in the sales market. For the past three months, my five-part series A Life of Choice has been selling well. To ensure the series was spotted by a target audience I created the covers with actual photographs from my military service mounted on a background of the regimental colours of the Royal Corps of Signals. I also design the covers for my erotica titles because although they sell, I consider them an extension of the joy of sex writing.

My efforts may not attain professional standards but I aim to maintain a brand feel by using continuity within any series. We all know that recognition plays a big part in marketing and it’s an area we should strive to understand.

 

What’s my next step?

Form the outset I’ve formatted my eBooks, although I have depended on beta readers to improve the end product. I recently bought a licence to use Vellum Press, which means I will now be able to format for a paperback.

 

As I write this, my cover designer is working on a paperback cover for Amsterdam Calling. I’m confident Aimee (the designer) will produce a good solution for me, and I’ve spent many hours working on a revamped version of the book’s formatting.

 

The results of our combined efforts will be here for all to see when I’ve got my first paperback in my hands. I’m nervous about taking such a step but I promised myself I would only go paperback if I saw sufficient sales of my eBooks. On top of the sales, I’ve had a lot of interest from people contacting me who for one reason or another cannot deal with eBooks.

 

I hope my words have sparked interest. Remember, if you do decide to pay somebody else to design your covers it will require effort from both parties, or as I suggest on another of my personal covers a little bit of Give & Take

 

Thank you for visiting my blog and as usual, any comments are welcome.

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Reading, Writing, and Rhythm; Tick

BTL 3 Cast and Plans

I’m making headway with my ten writing aims for this year.

Reading

I’ve read and reviewed six titles from IASD authors since 1st January. On the flip side, I’ve read and not reviewed three titles, but I’d prefer not to get into my reasons right now. I’ve also started and not attempted to continue reading three other titles.Tom's Kindle

On Beta reading, I’ve performed the task for three authors, and was gratified to be told some of my comments were useful.IASD - globe (2)

Yes, my reading experience has been a mixed bag thus far.

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Writing

A couple of days ago I completed my most recent edit of Beyond The Law: Consequences, which as you all know is the final story in the trilogy. My target date for publication is next weekend, 11th / 12th February.

Novel - BTL 3 ConsequencesThe book will be a month later than I first intended, but I believe it has been much improved for the extra time spent reworking scenes and generally changing the sequence of events. At 60,000 words it is the shortest book in the trilogy.

I’ve had the advantage of one beta reader, and if I get any more volunteers I’ll need them to do a rapid turnaround if I’m to meet my publishing deadline.

When BTL: C hits the world I’ll get straight back to my series A Life of Choice, and get working with the next stage of Part 4.

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Rhythm

To maintain my working rhythm and achieve my ten aims for the year, I am intending to produce one blog post every month. If I happen to reach a publication date with one of my intended titles and it’s out of sync with my post, I’ll make an exception and write a brief ‘release’ post.

My fuel tank ... and a message.

My fuel tank … and a message.

What’s my issue with blog posts?

I don’t have an issue with the idea of the blog, but if I’ve learned anything over the last couple of years, apart from letting off steam, or getting my voice heard by a handful of followers – blogging is a time-consuming activity.

Blogging is an interactive pastime, and for me, in the grand scheme of things it doesn’t bring me an increased level of success with my priority activity – writing.

The Red Pen is mightier ...

My homepage for example boast of 937 followers – yeah, whatever. I’ve dug down into the bowels of my blog and found the true figure is 195, which I’d be happy to believe.

I don’t crave fame or celebrity, but I do have a deep-seated need for achievement. I’m confident I’ll feel fulfilled if I can maintain a steady course with my reading, writing, IASD admin duties and helping my fellow scribes whenever possible.

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Am I happy? Of course I am, however the tone may come across in parts of this post. I’m a writer and I have a list of ambitions to be fulfilled this year, and as I achieve each target, I’ll feel rewarded when I see a sale or a review.

As always, thank you for your time, and any comments.