On Top of The Covers

 

No, it’s not a title for an erotic novel, although it could be.

As any author will tell you, apart from a good story there are a couple of other important aspects when creating a book.

Good formatting to make the book look professional and easy to read, and of course, a decent price to attract sales are two areas to think about. A catchy, accurate title is in the running of important things to consider.

My attempt

Where do you first find the title?

Oh yes, on the cover.

I’ve been writing since 2007 and self-publishing since 2013. Yes, I know to some people it seems longer, but there you go – those are the facts.

 

How have I dealt with covers so far?

I produced covers myself in the early days and though I thought they were okay at the time, I never considered them to be good. I had this misconception that as long as there was a cover to bear the title and the title did its job – that was enough.

Not so, and anybody with experience of buying books or trying to sell books will know.

Would I buy a book with an amateur cover?

Not usually, so I shouldn’t expect anybody to buy mine if they have an amateur cover. Yes, there are some people out there who are not professional cover designers and they’re doing a good job, but many of the indie eBook and paperback covers are badly finished.

I paid for a professional book cover designer to produce a cover for Beyond The Law (as it was prior to becoming first in a trilogy). I later had the cover updated at no cost. The point is, that I saw my book sell and inside three months the price of the designer was covered by those sales. My return was such that the sales paid for the same designer to deal with Ten Days in PanamaAmsterdam Calling, A Taste of Honey and the other two books in the Beyond The Law trilogy.

Do I make exceptions?

Yes, I continue to work hard at designing covers for my short story and poetry anthologies, because those types of books are recognised as being low in the sales market. For the past three months, my five-part series A Life of Choice has been selling well. To ensure the series was spotted by a target audience I created the covers with actual photographs from my military service mounted on a background of the regimental colours of the Royal Corps of Signals. I also design the covers for my erotica titles because although they sell, I consider them an extension of the joy of sex writing.

My efforts may not attain professional standards but I aim to maintain a brand feel by using continuity within any series. We all know that recognition plays a big part in marketing and it’s an area we should strive to understand.

 

What’s my next step?

Form the outset I’ve formatted my eBooks, although I have depended on beta readers to improve the end product. I recently bought a licence to use Vellum Press, which means I will now be able to format for a paperback.

 

As I write this, my cover designer is working on a paperback cover for Amsterdam Calling. I’m confident Aimee (the designer) will produce a good solution for me, and I’ve spent many hours working on a revamped version of the book’s formatting.

 

The results of our combined efforts will be here for all to see when I’ve got my first paperback in my hands. I’m nervous about taking such a step but I promised myself I would only go paperback if I saw sufficient sales of my eBooks. On top of the sales, I’ve had a lot of interest from people contacting me who for one reason or another cannot deal with eBooks.

 

I hope my words have sparked interest. Remember, if you do decide to pay somebody else to design your covers it will require effort from both parties, or as I suggest on another of my personal covers a little bit of Give & Take

 

Thank you for visiting my blog and as usual, any comments are welcome.

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Refreshing …

Banner 151115It might not appear so at first, but ‘refreshing’ items for a writer is a wide and varied area of responsibility. Refreshment is important – because it is for the writer’s personal benefit.

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Let’s make a list …
1.     Project list
2.    Website, blog, and social networks
3.    Personal bio and author photo
4.    Book covers
5.    Book supplementary content
6.    Book pricing
7.    Appointments
8.    To be Read (TBR)
9.    Work in Progress (WIP)
10.  Take regular breaks

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1.  Project List                                                      

As a priority, we must strive to maintain separate writing and domestic ‘to do’ lists.

A good way to deal with this is to differentiate between domestic and writing.

Refer to domestictasks,’ but writing ‘projects’.

In the domestic tasks list add in a heading – Writing Projects. To the right is an example of my present Writing Projects.

It’s a good reminder to treat it as a different part of the writer’s life.

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2.  Website, blog and social networks

In my articles I use my projects to give examples, and this is a recurring project for me.

Update one ... update all

Update one … update all

I write an update for my author website every week. I write an update for my secondary website every month, and I write a blog post when a relevant topic comes to mind – like this one.

Remember if you have an Amazon Author Page – update it too. If you haven’t got one – get one organised.

In the last few weeks I’ve completely overhauled my secondary website and it’s had a few compliments. I’ve also given this blog a facelift and consolidated the main menu.

I updated my two Amazon Author pages, and my profiles at Bookbub, Independent Author Network, Google+, Facebook, and Twitter. A few weeks ago I ditched my LinkdIn account.

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3.  Personal Bio and author photo

Here are items that many writers have issues producing. My suggestion would be to read up on the topic, and compose a bio. I have different bios, because I’ve found it useful. One is 50 words – when brevity is required, another is 100 words, which is sufficient to create a good personal writing history.

In my opinion, the bio for a website can afford to be longer, depending on the purpose of the website. A key point to keep in mind is – your writing bio should be clearly about your writing history and accomplishments – it is not about your granny, your rabbits, or your last holiday abroad.

If you’d like your writing to be taken seriously, take your profile and author photo seriously. My bios are both less than one month old, and my present photo is three months old. I don’t go to the extent of a ‘professional’ photo, but I trawl through several recent shots to get the best I can – and in cases like mine, that can be a task!

Practise your bio and give yourself a word limit. Produce two, three, or four so they can be adapted for a variety of purposes. If in doubt, send a copy to a fellow author you trust and ask for an opinion.

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4.  Book Covers 

 Was ... and ... Now

Was … and … Now

If you have a title out there which isn’t performing well, but has had a handful of good reviews, the lack of performance could be down to many things, among which is the cover – if you have any doubt – change it.

A few days ago I changed the cover of one of my books because it was stagnating. Within 48 hours of changing the cover, it sold again.

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5.  Book Supplementary Info

From ToC of Beyond The Law: Retribution

From ToC of Beyond The Law: Retribution

In the back pages of all of my eBooks I have supplementary information which includes: a short bio, and other titles.

We must ensure our bio is updated in all of our work as we produce another title, and we must ensure our latest title has all the others at the back.

Why at the back?

If you’ve published an eBook it will give more of a sample for prospective readers (customers), and the information is irrelevant if the prospective reader doesn’t buy.

This is marketing by stealth.

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6.  Book Pricing

Yes, we all love writing and we’d do it even if we weren’t paid. The flip-side of the coin is – while we can be paid, we don’t want to lose out. I abide by certain simple rules.

I have several titles out there covering a variety of genre and types of writing. I don’t consider myself a household name, so I price my work accordingly. Don’t set a high price on your first book, and don’t think a few five star reviews means you’ve made it and you can ask whatever price you like.

Keep in mind, there are thousands of e-Reader users who only download books which are free, or up to a certain price. We’ve all heard the phrase, ‘everyone has their price’, and it’s no different in the world of eBooks.

A few days ago I amended my pricing across the entire range of my catalogue. Always remember, it’s better to get 100 shares of a low price – rather than 2 shares of a high price.

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7. Appointments

Whether you made them or somebody else made them – keep them. At one end of the scale an ‘appointment’ might be the date you’ve set to promote a book with a low price. At the other end of the scale an ‘appointment’ might be a phone call or meeting with somebody who can influence your success – or failure.

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8. To be Read (TBR)

I’m well known for my methodical approach. Tom's Kindle

On my Kindle I have a TBR – 1, and a TBR – 2. Apart from those, I have a TBR diary/journal which has all of the TBR 1 and 2 listed with genre and author name.

TBR – 1 is my priority list for reading and reviewing. TBR – 2 is my list of titles which I’ve collected as a matter of interest, but I’m in no hurry to get to them. Using my TBR journal I can decide which genre to switch to after a recent read. I tend never to read and review the same genre twice in succession.

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9.  Work in Progress (WIP)

When did you last look at your list of WIP?

I know there are many, who do as I do and work on various projects simultaneously, but we must set ourselves a time to remind ourselves what else we have and any ‘due dates’.

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10. Take regular breaks

Yes, obvious isn’t it – but do you do it?

I work in retail part-time, so many of my days are hard-working, writing days. I enjoy a coffee while I work, but I am disciplined regarding breaks.

On an average writing day: By 7am – I’m already writing. By 10am – I’ve taken out an hour to deal with my first pass on social networking, so I take a 15-minute break (away from my writing). At 12noon – it’s lunch-time (for one hour).

At 3pm – I take my 15-minute afternoon break, and if my head isn’t in another world, I make a second pass on my social networking. At around 6 – 6.30pm I stop for dinner. I make a third pass on social networking in the evening.

Yes, that is the perfect day, but there are anomalies. I have the occasional coffee while I work. I will invariably come back to writing for an hour or two in the late evening, and I occasionally use a ‘break’ to catch up with social networking.

My fuel tank ... and a message.

My fuel tank … and a message.

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So my friends there we have it – we all need some refreshment in our writing lives.

I hope I’ve reminded, educated or inspired in some small way. As always, comments are appreciated and all will be acknowledged.

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