On Top of The Covers

 

No, it’s not a title for an erotic novel, although it could be.

As any author will tell you, apart from a good story there are a couple of other important aspects when creating a book.

Good formatting to make the book look professional and easy to read, and of course, a decent price to attract sales are two areas to think about. A catchy, accurate title is in the running of important things to consider.

My attempt

Where do you first find the title?

Oh yes, on the cover.

I’ve been writing since 2007 and self-publishing since 2013. Yes, I know to some people it seems longer, but there you go – those are the facts.

 

How have I dealt with covers so far?

I produced covers myself in the early days and though I thought they were okay at the time, I never considered them to be good. I had this misconception that as long as there was a cover to bear the title and the title did its job – that was enough.

Not so, and anybody with experience of buying books or trying to sell books will know.

Would I buy a book with an amateur cover?

Not usually, so I shouldn’t expect anybody to buy mine if they have an amateur cover. Yes, there are some people out there who are not professional cover designers and they’re doing a good job, but many of the indie eBook and paperback covers are badly finished.

I paid for a professional book cover designer to produce a cover for Beyond The Law (as it was prior to becoming first in a trilogy). I later had the cover updated at no cost. The point is, that I saw my book sell and inside three months the price of the designer was covered by those sales. My return was such that the sales paid for the same designer to deal with Ten Days in PanamaAmsterdam Calling, A Taste of Honey and the other two books in the Beyond The Law trilogy.

Do I make exceptions?

Yes, I continue to work hard at designing covers for my short story and poetry anthologies, because those types of books are recognised as being low in the sales market. For the past three months, my five-part series A Life of Choice has been selling well. To ensure the series was spotted by a target audience I created the covers with actual photographs from my military service mounted on a background of the regimental colours of the Royal Corps of Signals. I also design the covers for my erotica titles because although they sell, I consider them an extension of the joy of sex writing.

My efforts may not attain professional standards but I aim to maintain a brand feel by using continuity within any series. We all know that recognition plays a big part in marketing and it’s an area we should strive to understand.

 

What’s my next step?

Form the outset I’ve formatted my eBooks, although I have depended on beta readers to improve the end product. I recently bought a licence to use Vellum Press, which means I will now be able to format for a paperback.

 

As I write this, my cover designer is working on a paperback cover for Amsterdam Calling. I’m confident Aimee (the designer) will produce a good solution for me, and I’ve spent many hours working on a revamped version of the book’s formatting.

 

The results of our combined efforts will be here for all to see when I’ve got my first paperback in my hands. I’m nervous about taking such a step but I promised myself I would only go paperback if I saw sufficient sales of my eBooks. On top of the sales, I’ve had a lot of interest from people contacting me who for one reason or another cannot deal with eBooks.

 

I hope my words have sparked interest. Remember, if you do decide to pay somebody else to design your covers it will require effort from both parties, or as I suggest on another of my personal covers a little bit of Give & Take

 

Thank you for visiting my blog and as usual, any comments are welcome.

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Beyond The Law – The Trilogy

The trilogy is completed with the publication of Beyond The Law: Consequences.

My character Phil McKenzie aka Hawk, was born in an experimental poem in July 2008. Due partly to the nature of the writer’s craft and to the evolution of a story it has taken until now to complete this trilogy of novels.

Novel - BTL - Formation - 220216The first book Beyond The Law: Formation (originally titled Beyond The Law), was intended as a standalone when published in 2013, but as I received feedback it was plain to see I should develop the idea and the characters.

In the second story, Beyond The Law: Retribution, in order to maintain balance and credibility I took the story beyond the streets of Glasgow, and introduced more characters on both sides of the fence which separates good from evil. I continued with the aspects of the original story which had appealed to many readers.BTL Retribution

It will come as no surprise, to bring a successful story to a close is a difficult decision, and no less difficult than how it should be done. I spent many hours considering how to further develop characters and what might become of them in a final story.

As an avid reader I am aware of the empathy felt for the heroes in a story, and in particular an ongoing story. Who should die? Who should live? How will the survivors if any move on?

Novel - BTL 3 ConsequencesUntil I read feedback on Beyond The Law: Consequences I will suffer a long wait.

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Sincere thanks goes out to Anne Francis Scott and Sarah Stuart who performed the task of beta reader for me, and gave me plenty of useful, insightful feedback. Every point highlighted and each recommendation was appreciated. My intention was to accredit these two fine authors in the front pages, but as many writers will be aware, the ‘cross-contamination’ of author names in Amazon can be lethal to all concerned.

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I’d like to take this opportunity to say thank you to Aimee Coveney of AuthorDesignStudio who designed all three covers for this trilogy. In each case Aimee provided a variety of solutions based on my brief. We worked together as she took my initial vision to what have now become established and successful covers.

Aimee is now a member of the team at a new venture called Bookollective.

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As always, I thank you for taking the time to read my post. Now, how far have you reached in the BTL story? If you do take the journey, please consider leaving a review.

Tom