Free to Choose

Let’s be honest from the outset, few folks are going to spend their cash if they can get something free of charge.

In the world of eBooks there are many reasons for titles to be offered ‘Free’ which include:

–an author’s promotion.

–a website promotion.

— a story to attract interest in the author’s work.

— pirate sources offering authors’ work free illegally.

How about paying a reduced price instead of aiming straight for the freebie?

 

 

 

 

Again, we have a number of reasons but now we’re being asked to pay so why would we choose to do such a thing?

Instead of making a list, there is one main aspect I’d highlight. The author or the supplier is content that the product is worthy of being sold but for whatever reason, the price has been reduced. The onus is on the buying public to look at the reduction which is invariably explained to us in a brief message or if you prefer ‘sales pitch’.

Personally, I’m sceptical when it comes to getting something for ‘free’, but I’m always happy to pay if I perceive a bargain. For example, if there were an eBook that caught my eye and I was getting it for a reduced price I’d buy it, especially if it were by an author I’d yet to try.

In this present climate of international lock-down, we have many thousands of people who are reading more or possibly reading for the first time in many years. Money is a concern, of course, so once again we’re back to that question of taking what’s free or pay, but not too much.

It was with this theory in mind that I created the eBook Bank International a few weeks ago. eBooks for 99p  (or equivalent).

No, it’s not a promotional website for authors in the conventional sense, it is a place which has in excess of 120 titles covering a wide range of genres and includes 17 authors’ work. This is a site which promotes authors, eBooks and the idea that just for once somebody cares about how much money people can afford to spend.

Why is the website based on ‘selling’ for 99p (or equivalent) instead of just giving away our books?

Imagine the number of people out there with an eReader who grab anything for free. Many of them will download titles they’ll never read but they got them for free–their only reason to take the book.

Now, imagine the number of people who might be prepared to pay but only a small amount … say, 99p for an eBook which is normally £2.49. Each title purchased is an investment by that reader and they will likely go on to read the book.

What do the authors get from reducing their prices but not making the titles free?

Interest in their hard work is the first thing, and then, of course, a few sales due to the lower price. The authors involved in this venture may give up a small amount in the first place but they’ve made an investment–in readership. Perhaps their £2.49 title was competitive but the price still put people off and then that same book was offered at 99p … a win-win situation.

Again, on a personal note, I’d rather see a title sell fifty times at 99p than twice at £2.49.

In this post, I’ve featured a variety of my titles but there are many other authors involved in the eBook Bank project, so why not pay a visit and pick up a bargain for 99p (or equivalent).

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Beta or Worse?

Okay, so you’ve written a book and you’ve got a cover.

When you’re happy, do you go ahead and publish, or do you take it steady and make sure it’s readable?

Personally, I ask for beta readers and the more the merrier, whether it be a novel or a         collection of short stories. Yes, there might be a few issues in the final product but they also appear in books by acclaimed traditionally-published authors. Errors can be cut down dramatically with some effort and patience. It’s the responsibility of the author to produce the best book they can.

Before I send a manuscript to readers I’ll have gone at least as far as the third draft and on at least two occasions printed the story to perform a ‘red-pen’ edit. Even then, I tend to offer my beta readers a handful of things I’m    concerned about—a reader’s guide if you like:

Does the intro work? Is the dialogue realistic? Are the characters believable? Did you enjoy the story?

The list can be as long as the author feels necessary, but it’s hoped that the beta reader will highlight other issues too. If you create your characters and your imaginary world with care and attention to detail it will help to make the end product believable.

I’ve performed beta reading for many indie authors. Each book is different in length, style, author’s voice and topic. Not every book might be one I’d go looking for as reading material, but if it will help a fellow author I’m glad to do what I can if I can afford the time.

No, I’m not an editor but my expertise is that of the   reader who knows when something isn’t right in a variety of areas.

I know for example that firing an automatic pistol at a padlock or a door lock is about as much good as throwing your pen at it. Similarly, the only time firing a handgun at an escaping car will work is in movie-land. I know when to use farther instead of further, and inquiry rather than enquiry. No, a cowboy wasn’t thrown against the barn door by the ‘blast’ from a Colt 45, and I don’t care how close his adversary might have been. They’d need to be close just to hit one another. Cars don’t explode simply because they’ve overturned, and some blades don’t slide straight back out of the body after being thrust inward and upward.

Consistency and continuity are important to me and they are not the same thing.

Regarding consistency, I’m looking for a character’s name to always have one spelling, unless a nickname is used, and if a character has blue eyes, then they shouldn’t have brown eyes in the next chapter.

In continuity, I expect that when a character gets into a blue Jaguar and drives somewhere, they don’t get out of a red BMW at their destination.

To avoid rereading I prefer that no two characters use the same weapon, drive the same car or have similar names.

Two characters should not have their voices heard in the same paragraph but it seems to happen in a lot of eBooks. Sentences should also be manageable so that by the time you reach the end you remember the subject.

Dialogue tags don’t always have to be descriptive because the imagery and the dialogue ought to be creating the picture.

It’s fine, even preferable for a character to have a favourite word or phrase but not an author. Think about that one.

One of my greatest gripes is an author who doesn’t know their subject. Take for example the case of the famous   author who’s BDSM character introduces a young woman to mild punishment by giving her a traumatic thrashing with a leather belt, or … no, I’ll leave erotica out of this. Some misguided ideas would make your eyes water.

You get the idea … research, research, research, and don’t just use Google.

If you have space and are physically capable, get out of your chair and try the move you’ve just choreographed. How about:

Getting out of the car, she touched-up her lip gloss and lifted her purse.

No, she didn’t do it all while ‘getting out of the car’ she performed three separate actions.

Recently, I’ve spent a lot of time beta-reading for fellow indies and one of the things I feel that it does is help me in my writing. When I see an issue it tends to stand out and I learn from it, so it’s much less likely that I’ll do it in my work. Invariably, I gain confidence in my writing by seeing that in many cases I know when something is wrong or could be improved.

As an author, I’m aware of how important it is that I read regularly and widely. Thankfully because I’m a member of Kindle Unlimited I’ve been able to start and discard three books in the past couple of weeks. Unfortunate,   perhaps, but if those authors had taken the time to ask for a beta reader or two and I’d finished their books, I might have become a fan.

This article isn’t a rant, I’m highlighting an area of our craft that all indie authors should consider.

All comments are appreciated as always.

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P.S. Yes, I have changed my blog theme again. 🙂